How to Identify the Right Whitespace
A Talk by Brad Barbera (Director of Innovation, The Good Food Institute)
About this Talk
Welcome to the first question a founder considers when launching a startup: how do I identify the right whitespace? From quick fads to long-lasting trends, it is important to ensure you are launching a product in a space that will be embraced by consumers. In this session, Brad Barbera, Director of Innovation at The Good Food Institute, will divulge the secret to selecting the right whitespace for your company, from establishing a differentiating factor, considering barriers to entry, to highlighting companies that have both failed and succeeded in selecting a unique whitespace.